Platform has smart pricing algorithms that allow sellers high flexibility in pricing . Prices can be unit price or slab based. Prices can be customer specific . Reseller customers can be grouped into various buckets based on their status with the seller. Platform presents a price to buyer based on which product he is buying from which seller and what is his status with the seller. Special pricing on deal basis can be offered to selected resellers on a confidential track and automated price negotiations can be conducted.